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Why is keyword research so important?

Why is keyword research so important?

Keyword research is the most important step of every SEO project for two reasons: 1. If you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted doesn't receive any traffic. 2. If you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page. These two pitfalls are often the ultimate decider on how successful any SEO project is. This chapter will cover how to avoid these pitfalls and how to find the best keywords. First, we must define what a keyword is.
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